Dry the River created these huge 3D paper-craft horse posters in collaboration with FOAM/Sony Music creative Xavier Barrade to promote the new UK band. The following short film shows the posters being crafted and fly-posted across London. Xavier designed the horses in 3D with Google Sketch Up before printing out and assembling the component parts. Each horse took around 35 hours to build.
Agency: FOAM / Sony Music Creative
Creative Directors: Phil Clandillon & Steve Milbourne
Creative: Xavier Barrade
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop
via Creative Review.