Blue-Zoo is a London based boutique animation studio specializing in CGI character animation for broadcast graphics, branding, content and commercials. They were commissioned design an awareness campaign for Ofcom entitled Product Placement and they came up with a paper craft style version where they handcrafted each product using paper, then accurately replicated and animated them in CG.
Below are some pictures that show part of the process that was involved in creating the final product of Product Placement.
Senior Creative (Agency): Laurie Smith
Creative (Agency): Grant Hawksworth
Producer (Agency): Angela Lyttle
Animation Creative Directors: Tom Box & Damian Hook
Animation Director: Mike Wyatt
Art director: Max Taylor
Model design: Sarah Box
Modelling: Charlie Batho, Max Taylor, Mike Wyatt and Pedram Aghakhani
Animation: Mike Wyatt & Ben Steer
Compositing and lighting: Charlie Batho
images via Blue-Zoo