Fedrigoni Paper Showroom: Tea & Biscuits by Toby Edwards

Toby Edwards Fedrigoni Paper Showroom Tea Biscuits

In the December 182 Issue of Computer Arts Magazine I scored a calendar that showcases astounding work from new designers and illustrators for 2011. For the month of January low and behold I stumbled upon artist Toby Edwards a graphic designer from London. The spread for the month of January is what is shown above, a showcase for Fedrigoni, a widely known paper company which is represented in, you guessed it paper.

The installation featured above was in response to a YCN brief, where the goal was the promotion of the Fedrigoni Showroom to designers in order to get a better understanding of the paper stocks that Fedrigoni produces. The event itself had a “Tea & Biscuits” theme and Toby wanted to encourage other designers to feel at home, so he handcrafted a giant teapot installation to showcase a wide range of Fedrigoni paper stock. The ‘Tea & Biscuits’ identity was inspired by the the shape of old buiscuit tins circa 1930. The paper installation pieces are built up from the same decagon-shaped base.

THE INVITATION
The event invitation consists of a polaroid style photograph of the exhibition together with a branded teabag inside a custom envelope.

Toby Edwards Fedrigoni Paper Showroom Tea BiscuitsToby Edwards Fedrigoni Paper Showroom Tea BiscuitsToby Edwards Fedrigoni Paper Showroom Tea BiscuitsToby Edwards Fedrigoni Paper Showroom Tea Biscuits

THE EVENT GIVEAWAY
Visitors to the showroom would have the opportunity to fill a paper Fedrigoni mug with different samples to take away with them.

Toby Edwards Fedrigoni Paper Showroom Tea Biscuits

All in all a well done campaign to showcase Fedrigoni Paper. To see more of Toby Edwards work you can visit tobyedwards.co.uk.

images via Toby Edwards

  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Buzz
  • Posterous
  • Tumblr
  • Reddit
This entry was posted in illustration, installation, strictlypaper and tagged , , , , . Bookmark the permalink.
  • Anonymous

    wow!