‘Going West’ — an animation by Andersen M Studio that inspires by it’s intricate and detailed hand-cut ‘pop-up’ scenery springing up from the pages and thoughtfully brought to life by stop motion animation. Commissioned by Colenso BBDO for the New Zealand Book Council, the two-minute film features an excerpt from Maurice Gee‘s classic New Zealand novel Going West.
The short film has won two Axis Gold awards, in the Charity and the Art Direction & Typography category. It was also awarded New York’s Museum of Art and Design’s Choice grand prize at Moving Paper, an international film festival of cut paper animation held at the museum in March.
A creative studio from London, UK, Andersen M Studio is a partnership between siblings Martin and Line Andersen who work in the areas of art direction, graphic design, photography, animation, film and music. Their priority is to produce original creative communication, work that has personality, originality and integrity for a variety of industries.
Format: Stop-frame animation
Client: Colenso BBDO / The New Zealand Book Council
Design and Animation: Line Andersen / Andersen M Studio.
Photography and Lighting: Martin Andersen / Andersen M Studio.
Sound Design: Mikkel H. Eriksen / Instrument Studio